What is Marketing and Branding? Why do I need them for my website?
Answering that is very simple, marketing and branding should be a part of your entire business structure. Marketing is how you get your product to the customer and branding is how your customer sees you. Both play very important roles in maintaining a strong profitable business life.
As for your website, Your website is part of your brand, it is the online version of your business. How you look, what you say, all reflects on your business in the real world. Both marketing and branding go hand and hand on the internet. With the use of web techniques, getting your product or service in front of millions of people is very realistic.